Interacting with Google In-Page Analytics
Visualizing user interaction has always been an important step in understanding
exactly how people are engaging our websites.
There’s something humbling to a web
designer to see where people click and what users do...
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Interacting with Google In-Page Analytics
Visualizing user interaction has always been an important step in understanding
exactly how people are engaging our websites.
There’s something humbling to a web
designer to see where people click and what users do when they re actually on your
website.
We pride ourselves in being user experience (UX) design experts, but there
are always surprising results when you can actually see the usage data.
Why didn t
they click that button? Why are they using the footer navigation and not the top
menu? How could they miss that call to action? Why are they trying to click the
banner image?
How to track user engagement visually?
There are tons of tools out there to assist in visually outlining your website s usage in
tracking where people click on your website and the percentage of those who do.
Some free, and some paid.
These tools allow us to understand what users do when
they are on your site, and how they are actually navigating the site to measu
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