Does Your Small Business Website Really Need A Blog?
Fact: The Internet has changed the way that people do business today.
Fact: Prospective customers are on the Internet every day searching for the types of products and
services that your company sells....
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Does Your Small Business Website Really Need A Blog?
Fact: The Internet has changed the way that people do business today.
Fact: Prospective customers are on the Internet every day searching for the types of products and
services that your company sells.
Fact: If those prospective customers aren t finding your website in the search results, then they are
finding your competitors websites instead.
Yes, your company website really needs a blog.
Your company blog has only one ultimate purpose: to draw targeted search traffic to your website.
This is a very salesy reason for existence, but curiously, the only way that your blog will succeed in
accomplishing this purpose is by being anything but salesy.
In other words, you can t use your blog to
try to sell something, because if you do, then people will be turned off, and you ll lose them.
Instead you want your blog to be a genuine resource for your customers and prospective customers.
Blog posts should be packed with useful, in-de
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