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Costco US: Consumer Profile
3 páginas
Publicado por
Carol Nelson
Costco US: Consumer Profile
Costco US: Consumer Profile is the result of Canadean’s extensive online consumer survey
Costco in the US, presenting uniquely detailed data on Costco’s end-consumers.
It provides
retailer profiles for...
[Más]
Costco US: Consumer Profile
Costco US: Consumer Profile is the result of Canadean’s extensive online consumer survey
Costco in the US, presenting uniquely detailed data on Costco’s end-consumers.
It provides
retailer profiles for both Main and Occasional consumers (determined by the share of their
goods coming from this retailer) covering over 25 individual consumer groups, and retailer
share at product category level.
The report provides valuable, hard to obtain, consumer-survey based, data on Costco in the
US, showing who its end-customers are and how well the retailer is performing overall (as
measured by category share).
By focusing on end-consumers and not in-store shoppers, the
report provides a different perspective compared to other types of data, helping retailers to
identify which consumer groups they want to compete for in the future.
Why was the report written?
While shopper and store audit data provide the picture of what’s happening in store, this
report focuses on pr
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