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What Prompted Facebook to Pay
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What Prompted Facebook to Pay $1 Billion for Instagram
By Vikas Uttam
Facebook recently announced its purchase of the mobile photo sharing app for a whooping $1 billion
creating ripples in the market.
While Facebook lovers are ecstatic...
[Más]
What Prompted Facebook to Pay $1 Billion for Instagram
By Vikas Uttam
Facebook recently announced its purchase of the mobile photo sharing app for a whooping $1 billion
creating ripples in the market.
While Facebook lovers are ecstatic about the deal, Instagram die-hards
communicated mixed emotions.
Amid the volatile competition and the war-of-words (between the rival loyalists) the most important
question that pops up is "Why did the social media giant Facebook agree to pay $1billion to a company
with no revenue?"
We unlock the answers for you in the following part of the article:
• It could
According to Facebook s S-1 filing the company has oodles of cash.
Reports suggest that Facebook has a
little less than $4 billion cash on hand, strong reason why it could afford the deal.
• It wanted to stay ahead in competition
Facebook did not want any other bidder (presumably Google) to grab Instagram and thus pushed its way
into freezing the deal with the retro-ized photo sharing app comp
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