Author: Ryan Deutsch
Why You Should Integrate Your Email and Social Media Marketing
The numbers from eMarketer suggest that “everyone is doing it:”
• Two-thirds of U.
S.
e-mail marketers are integrating social media into their campaigns.
• A majority of...
More
Author: Ryan Deutsch
Why You Should Integrate Your Email and Social Media Marketing
The numbers from eMarketer suggest that “everyone is doing it:”
• Two-thirds of U.
S.
e-mail marketers are integrating social media into their campaigns.
• A majority of small businesses plan to allow users to sign up for emails directly from social media sites like Facebook.
But should you integrate your email and social media marketing? Yes.
Here are five reasons why:
1.
The early numbers back it up.
One study noted that click-through rates improved from 7.
2% to 8.
7% when a social sharing option
was included.
Another reported that a clear majority of email marketing firms found that marketing results were better after integrating
social media and email.
2.
Integration expands an email list to interested parties.
People sign up for e-mails from Facebook and other social media sites,
which of course increases the chance that they will read your material.
3.
Integration expands the ways peo
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