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Importance of LinkedIn for Today’s B2B Business
2 páginas
Publicado por
francis merlin
Importance of LinkedIn for Today’s B2B Business
According to a recent study by BtoB Magazine, 93% of all B2B marketers are engaged in some form of
social media marketing, with most of them putting their focus on the most popular...
[Más]
Importance of LinkedIn for Today’s B2B Business
According to a recent study by BtoB Magazine, 93% of all B2B marketers are engaged in some form of
social media marketing, with most of them putting their focus on the most popular channels (LinkedIn,
Facebook and Twitter).
LinkedIn emerged as the most-used channel with 72% of B2B marketers using it
to for their marketing efforts.
The study also found that B2B marketers cited LinkedIn as the most important channel for them and
identified lead generation as the most valuable result of LinkedIn marketing.
Here are a few inputs to make the most out of LinkedIn.
Company Page on LinkedIn
Many a time people coming in through LinkedIn Company pages are more serious about gathering
relevant information about a company and hence end up spending more time on a website.
With LinkedIn
adding new features like the Product and Service Spotlight section to the company pages, it has become
easier to make the company page look good and resourceful.
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