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Marketing Bulletin: Service Referral News-Home Health Care 40 New Cases
2 páginas
Publicado por
hotstories
Home Health Agencies
Can You Attract 40 New Cases This Year? Try this….
Special:
Marketing
Bulletin
January 2011
Issue 7 for January 2011
f you want to find some of the most committed
nurses in the world, look to the ranks of the...
[Más]
Home Health Agencies
Can You Attract 40 New Cases This Year? Try this….
Special:
Marketing
Bulletin
January 2011
Issue 7 for January 2011
f you want to find some of the most committed
nurses in the world, look to the ranks of the home
health nurse.
These are virtual community soldiers
who take an active interest in their patient’s welfare over the long-term.
They are often major information and education sources for families of their patients.
Unfortunately even if
these nurses own the
company, they tend to be
among the worst marketers around.
Its ok, doctors
are even worse.
So let’s make some practical observations: Most
home health cases serve
the elderly.
If you own a home health agency think of
this: How many persons over the age of 75 live in the
subdivision or neighborhood where you live whose
homes you drive by each and every day? Maybe you
don’t know so let me fill some of you in:
Here are some numbers:
Zip Code/City/Persons over 75 years:
48044 — Macomb Township 1636
48
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